Marketing & Training Support

How are other successful veterinarians presenting laser surgery to their clients?

While there is no special solution, 1 of 3 models tends to be used:

• Charging an additional premium for laser usage
• Charging a range of premiums for laser usage, depending on the surgery
• Raising the price of all surgeries

Depending on your practice and clientele, any of the above may work for your situation. Most clinics offer laser surgery as an option, similar to pre-surgical bloodwork or other premium services. Of course, for certain procedures and cases, laser usage is left solely to the discretion of the veterinarian.

To assist in your efforts to educate your clients and staff to the advantages of laser surgery, Cutting Edge provides you with the following items in our Customer Marketing Kit.

• Client Education Brochures
• Surgical Laser consent form template
• Educational poster for clinic lobby
• "Laser Surgery Facility" window stickers
• Receptionist script template
• Press release templates

These materials are available preprinted, and on CD ROM for your modification and use.

The final component of successfully implementing laser surgery into your practice: Doing so profitably! Find out what many of your colleagues already know about the associated revenue potential of laser surgery.

Higher Profits with Laser Surgery

For all the reasons discussed thus far, laser surgery presents a unique opportunity to impact how you practice medicine, and do so profitably, and quickly. Still, many veterinarians are concerned about the initial investment required, whether their clients will pay for the service, and how quickly they will see a positive return on investment.

The public has been well educated on the features of laser surgery as it applies to human medicine. Less pain, less blood loss during surgery and a quicker return to normal activities are all valid and understandable benefits. Simply put, your best clients (the ones that account for 75%+ of your profits) are willing to pay for this service, and want their veterinarian to offer it.

The Economics of Laser Surgery: Most veterinary hospitals are currently charging an additional surgical laser procedure fee ranging from $60-150 depending on the complexity of the operation. A worksheet to determine your specific Return on Investment follows:

Number of surgeries per week:

• Compliance for Laser usage (National Average 70%):
• Total number of Laser surgeries:
• Client charge (National Average $75):
• Gross Revenue Per Week:
• Gross Revenue Per Month:
• Net Monthly Investment:
• Monthly Net Income:

Using this simple formula, you can quickly determine the money making potential of laser surgery. Your colleagues ARE seeing 70% and higher compliance, and charging $75 and more for these services.

Your Net Monthly Investment:

So what are your costs? When factoring this component, be sure to look at all aspects of long-term ownership: initial equipment cost, consumable costs (if any), long-term service costs, and training fees.

Your Cutting Edge Laser Specialist will design a customized package that best suits your needs, and provide you with ALL the costs of ownership. Please schedule an on-site demonstration or contact us directly to begin customizing your package today.